It could be an alien future, it could be a decadent past, but it is now, a time of transition. MONICA MENEZ photographed the spread entitled ‘Ahead of Yourself’ with model Camila Amarate for Swedish magazine THE FORUMIST, which appeared in Transitive Issue #24.

About the issue : “This issue explores the concept of ‘Transitive’, a process of transformation, development and liberation. It calls upon you to listen to your inner voice and break free from negativity and external pressures. Let creativity and life’s beauty be your guide. Embrace love, understanding and compassion.”

The Forumist is an inclusive magazine that breaks with traditional ways of thinking and challenges all limitations previously put in place by gender, origin, or appearance. It has dedicated its 24th issue to the topic of ‘Transitive,’ which explores the importance of connection, transition, free expression, and seizing the opportunity to deepen your never-ending journey of personal transformation.

The cover story of the issue features internationally acclaimed British R&B singer-songwriter Jorja Smith as she shares her journey and transition into personal and musical maturity. This issue also includes features with The Blaze, Icona Pop, AdeY, Charlotte Gyllenhammar, Monica Menez, … to name just a few.

Styling by Sanne Roesch, makeup by Sabine Nania, Photo Assistant: Sandra Heinze.

GoSee : monicamenez.de
16.10.2023 show complete article

Augmented reality goes fashion – created in cooperation with the renowned camera artist MONICA MENEZ is an artistic project for and with LUISA CERANO, digitally staging the ‘Studio 25’ capsule collection for the 25th anniversary at the same time. The project explores the transformation of time while taking a glimpse back into the future.

The project blurs the boundaries between fashion, art and technology: the AR photo spread redefines the perception of fashion – and the role of the viewer. LUISA CERANO thus sparks a paradigm change in how fashion photography is staged. Monica’s visual worlds create a futuristic atmosphere within which the viewer is immersed in a new dimension of time. This stimulates reflection upon the impact of digitalization and artificial intelligence.

“Working with Monica Menez is fantastic. She literally leads us into the future with her photos. Art and fashion merge here in a completely new and digital way,” says Jürgen Leuthe, CEO of LUISA CERANO.

Monica Menez tells us: “In my images, I touch on the exciting topics of digitalization and artificial intelligence – with the question ‘Where is the future leading us?’. The close and inspiring cooperation with the Luisa Cerano brand enables me to explore fashion, technoid applications and aesthetic in an entirely new way. My photo spread is the fusion of technology, art and fashion. I work with visual metaphors; they emotionalize the illustrated unpredictabilities of our digitalized world. The aesthetic glitches in pink give my work a modern twist enhancing its visual stimulation. My inspiration for these works comes from the style of the 1980s. A VHS aesthetic is superimposed over the sceneries, giving them a retro update. This conscious recourse to the historical accentuates the significance that past and present have for our understanding of the future.”

The photo exhibition by MONICA MENEZ is still on display through 27 October, 2023, at the pop-up space in Dorotheen Quartier Stuttgart.
03.10.2023 show complete article

Augmented reality goes fashion – resulting from the collaboration between fashion brand LUISA CERANO and MONICA MENEZ is an artistic project which, at the same time, stages the capsule collection digitally for the 25th anniversary of the label.

The topic explored by Monica Menez is an unusual type of time transformation and glimpse back into the future. The project blurs the boundaries between fashion, art and technology: the AR photo spread redefines the perception of fashion – and the role of the viewer. LUISA CERANO thus sparks a paradigm change in how fashion photography is staged.

MONICA MENEZ tells GoSee : “At the beginning of the year, Luisa Cerano asked me if I felt like photographing the exclusive capsule collection for the 25th anniversary of the company. They booked me as an artist, and I had carte blanche, which was phenomenal. I developed an exhibition concept with which the photos can also be experienced in augmented reality. For each picture I photographed, there are also moving images, which can be viewed on mobile devices with the app from Artivive (www.artivive.com).”

The imagery exudes a futuristic atmosphere, within which the viewer is transported into a new time dimension. Style elements such as VHS effects, glitches and surveillance cameras give the works of Monica Menez a modern digital aesthetic – thus initiating reflection upon the impact of digitalization and artificial intelligence.

“Working with Monica Menez is fantastic. She literally leads us into the future with her photos. Art and fashion merge here in a completely new and digital way,” says Jürgen Leuthe, CEO of LUISA CERANO.

Monica Menez adds : “In my images, I touch on the exciting topics of digitalization and artificial intelligence – posing the question ‘Where is the future leading us?’. The close and inspiring cooperation with the Luisa Cerano brand enables me to explore fashion, technoid applications and aesthetic in an entirely new way. My photo spread was created by fusing the triad of technology, art, and fashion. I work with visual metaphors; they emotionalize the illustrated unpredictabilities of our digitalized world. The aesthetic glitches in pink give my work a modern twist enhancing its visual stimulation. My inspiration for these works came from the style of the 1980s. A VHS aesthetic is superimposed over the sceneries and gives them a retro update. This conscious recourse to the historical accentuates the significance that past and present bear for our understanding of the future.”

The works by Monica Menez will be on display in a pop-up space starting mid-September at Dorotheen Quartier, which is celebrating this artistic premiere for its anniversary. On 14 September, the pre-opening for invited guests and the press took place. The pop-up store subsequently opened for the public from 15 September through 27 October. Several events will take place such as a talk with Nina Klein on transformation and the collective mindset, plus a film screening of the multiple award-winning fashion films by Monica Menez (30 September, 23), an AI event and much more.

LUISA CERANO has for many years pursued close cooperation in the area of cultural communication and is constantly realizing new progressive art projects or sponsoring exhibitions, such as ‘Anti-Fashion’ by Cindy Sherman at Staatsgalerie Stuttgart.

GoSee : monicamenez.de  luisacerano.com  dorotheen-quartier.de
14.09.2023 show complete article