Just in time for the market launch of the new all-electric VLE, Mercedes-Benz is taking its global campaign for the Grand Limousine with the star to the next level. The hero film sends Roger Federer on a rather special mission: the tennis legend simply sets out to pick up breakfast. But with a range of more than 700 kilometres, a quick bakery run soon turns into a spontaneous road trip across Europe.

From an elegant “Merci” in Paris and a sunny “Arrivederci” on the Amalfi Coast to a familiar “Wiederluege” in the Alps, Federer not only puts his language skills to the test, but also fully embraces the VLE’s first-class long-distance comfort.

The film was directed by Californian directing duo Bobby & Brig, with post-production by recom film. The campaign is rounded off by a wide range of print and out-of-home visuals for the various models, photographed by Chris Noltekuhlmann, with creative retouching by recom.

Team
Client: Mercedes-Benz Vans
Agency: PREUSS UND PREUSS
CEO: Nina und Michael... more