Together with Clemens Ascher, the post-production professionals at RECOM traveled to Los Angeles. There, in the studio, they created the LEXUS visuals shown here on gosee.news.

The elaborate settings, including the impressive CGI clouds, evoke a feeling reminiscent of surreal Hollywood blockbusters.

In modern car advertising, the relationship between traditional photography and CGI (Computer Generated Imagery) has shifted dramatically. Today, many vehicle images are created entirely or partially on the computer. However, despite the significant influence of CGI, traditional photography – as in the case of Clemens Ascher's Lexus campaign – remains indispensable.

"We have now expanded our high-end CGI pipeline with controllable AI and can now seamlessly integrate a wide variety of AI environments with the vehicle, controlled by Unreal Engine settings. Thanks to our precisely reproducible CG-AI pipeline, we can guarantee 100% product accuracy upon request." RECOM is implementing the... more