RECOM travels to Los Angeles for LEXUS and is now ready with a high-end CGI pipeline including controlled AI

Together with Clemens Ascher, the post-production professionals at RECOM traveled to Los Angeles. There, in the studio, they created the LEXUS visuals shown here on gosee.news.

The elaborate settings, including the impressive CGI clouds, evoke a feeling reminiscent of surreal Hollywood blockbusters.

In modern car advertising, the relationship between traditional photography and CGI (Computer Generated Imagery) has shifted dramatically. Today, many vehicle images are created entirely or partially on the computer. However, despite the significant influence of CGI, traditional photography – as in the case of Clemens Ascher's Lexus campaign – remains indispensable.

"We have now expanded our high-end CGI pipeline with controllable AI and can now seamlessly integrate a wide variety of AI environments with the vehicle, controlled by Unreal Engine settings. Thanks to our precisely reproducible CG-AI pipeline, we can guarantee 100% product accuracy upon request." RECOM is implementing the latest state-of-the-art technology.

In other words, thanks to cutting-edge computer technology and artificial intelligence (AI), RECOM can now place cars in any conceivable, deceptively realistic environment in the blink of an eye – and the car will still look exactly like it does in real life. The AI ​​generates digital backgrounds and environments that perfectly match the car. The car and the AI ​​world are seamlessly merged (married), so that light and shadows correspond with physical precision.

And the special thing about it: the process is not a one-off, random occurrence. If the customer wants to see the same car tomorrow, from the exact same angle, but at night instead of at sunset, the studio can implement this precisely and faithfully at the touch of a button.

The recom Group is a leader in automotive post-production and high-end CGI creation. As a global industry leader with studios from Stuttgart to Berlin, London, Paris to New York, they significantly shape the looks of the worldwide campaigns of the largest premium car manufacturers.

 
22.05.2026 show complete article

Colorful full-CGI campaign for the RENAULT Twingo - post-produced by RECOM

RECOM Postproduktion is responsible for this lighthearted, summery Renault Twingo E-Tech campaign, realized in full CGI. The agency in charge was Publicis Conseil, with Creative Director Gurvan Prioul and Art Director Marin Ponsar.

The colorful, bright pink background, perfectly complemented by palm trees by the sea, conveys the joie de vivre and the optimistic, carefree spirit of the original Twingo from the 1990s into our modern, contemporary e-mobility.

The vehicle itself is presented in the striking, vibrant launch colors of green, mango yellow, and red – a deliberate choice to stand out from the usual gray, white, and black of the globally established and somewhat dreary streetscape.

The license plate (RE-092-LT) is a clever Easter egg from the marketing department. It directly references the historical roots of the original Twingo, which celebrated its world premiere at the Paris Motor Show in 1992.

RE stands for the Renault brand name, and 092 refers directly to September 1992 (09/92). That month, the original Twingo celebrated its highly anticipated world premiere at the Paris Motor Show and took the city car segment by storm. LT is short for "Le Twingo" and refers to the iconic slogan of the original 1990s advertising campaign.

The car launched in 1992 with the famous slogan "Twingo: Invent the life that suits you" (French: "Twingo, à vous d'inventer la vie qui va avec") – and just like the colorful pop-art animations of the original 1990s campaign, the new campaign also challenges today's often very clinical automotive advertising and focuses on fun combined with lifestyle.

 
20.05.2026 show complete article

Reflections - RECOM FARMHOUSE post-produced the acclaimed BRITISH AIRWAYS campaign

Who doesn't know that typical travel feeling that sets in when you're finally on the plane and look out the window just before landing? Pure anticipation! The BRITISH AIRWAYS Reflections campaign captures this very special moment by showcasing spectacular landscapes from a passenger's perspective through the airplane window.

The Reflections campaign was developed as an extension of the brand platform "A British Original" in collaboration with the agency Uncommon Creative Studio. The visuals were post-produced by global player RECOM FARMHOUSE, with particular noteworthy mention for their subtle image editing and the masterful integration of the mirrored logo into the engine reflections.

The agency team responsible for the campaign includes Nils Leonard – co-founder of Uncommon Creative Studio, Matt Curtis – Creative Director of Design, Paul Mason-Barney – Art Director, and Hannah King – Agency Producer.

What's striking: The posters completely forgo traditional marketing elements – there are neither slogans nor text. Only the iconic British Airways "Speedmarque" logo is printed in reverse and upside down on the engine. This creates the effect of a natural light reflection on the engine cowling.

The images themselves were photographed by renowned British photographers and showcase the airline's dream destinations worldwide, such as the coast of the Bahamas or urban skylines.

The campaign images were strategically placed in high-traffic locations, such as right next to a London Underground station. The first posters and digital displays in this series launched on October 21 and 22, 2025, at over 300 locations across the UK. The campaign builds on the success of its predecessor, "Windows," which was launched in March 2024.

 
19.05.2026 show complete article