News // 82 News by RECOM GmbH & Co. KG
Whether for a music video, a TVC for food, a fashion film or an animation, … you’ll find everything you need at UPDATE-24-BERLIN. Our GoSee event has long become a staple just as much for film as for photography.
It’s no secret : film and photography have been two sides of the same coin for quite some time – and crossover artists are always welcome at advertising agencies just as much as advertising and fashion clients. UPDATE offers photography and film professionals the perfect platform to present what they do best.
Get inspired by the world of possibilities this opens for you as a visitor and meet the decision-makers and creatives at our salon at the place to be in Berlin : Telegraphenamt.
And if you’re interested in advertising your agency or services – we’ll be more than happy to make you a non-binding offer for a trade show booth.
UPDATE is the longest-running industry event of its kind connecting creative agencies and their clients in the real world. As part of the GoSee family, UPDATE reaches out to around 150,000 readers worldwide with its state-of-the-art NEWSLETTER – definitely the most exquisite audience in the industry.
GoSee : UPDATE-24-BERLIN -- 18+19 APRIL 2024 -- TELEGRAPHENAMT, BERLIN-MITTE.
*Accreditation for the two-day event is free of charge for ABs, CDs, ADs, direct clients, the press, … And now for the first time, photographers, stylists, directors, … can also receive accreditation for Friday free of charge via GoSee.
01.02.2024 show complete article
Until springtime 2024, when the new Porsche Panamera generation launches, the carmaker gives us a glimpse of everything customer’s can do with Porsche’s Sonderwunsch, or special wishes, customization program. All on a very special model : The Panamera Turbo Sonderwunsch – demonstrating what the very personal dream sports car of its Sonderwunsch customers could look like.
For Porsche AG, VICTOR JON GOICO staged the PORSCHE PANAMERA TURBO Sonderwunsch with the specially developed, custom Leblon Violet Metallic paint job in the studio using the Gybow LED rig system. The location was created almost entirely in 3D, from which the HDRIs for the Gybow studio shoot were also generated.
The 3D environments and post production were in the hands of the RECOM CGI and POST team under the executive of Thorsten Jasper Weese. With creative support from Sven Sorgatz, the team brainstormed ideas for the concept in no time – it only took five weeks from kick-off idea to vehicle premiere.
07.12.2023 show complete article
“From mystical to adventurous and iconic. Meet a few of the heroes starring in our new brand campaign for @mercedesmaybach,” is how the agency Antoni presents the eye-catching campaign for the elegant Mercedes Maybach EQS SUV, which was photographed in Bucharest by Ole WESTERMANN c/o WILDFOXRUNNING. The show car of Virgil Abloh and Gorden Wagener has done nothing less than re-contextualize a traditionally urban luxury brand within a distinctly off-road environment.
“The result is a campaign that breathes new magic into the myth of this fascinating brand. Our focus is on the single most iconic moment : The moment you enter a Maybach. In our campaign, this moment is staged full of vivid imagination in iconic and visually stunning imagery. The campaign was launched with our brand-new tagline : Welcome to Beyond.” Antoni tells us.
The motifs were created in parallel to the video shoot with Tempomedia and Director Saad Moosajee (Exec. CDs: Damon Aval & Christopher Hoene; CDs: Matti Lietsch, Matthias Bauer, Catharina Sonnenberg; Senior AD: Gustavo Sato; and Creative Production: Marjorie Jorrot & Aras Sehatkar). Post production of the stills campaign was in the hands of RECOM.
GoSee : wildfoxrunning.com & antoni.de/case/welcome-to-beyond
05.12.2023 show complete article