News // 41 News by Sébastien Staub
For the current Dacia campaign, Sébastien Staub photographed the Sandero, Stepway, Jogger, and Duster models in the port city of Marseille. The result is a visual world that skillfully blends the brand's outdoor-oriented character with a Mediterranean atmosphere.
The shoot took place directly on the waterfront and in the urban coastal landscape of southern France. Sun, sea, and clean graphic surfaces form the visual framework for the vehicles - minimalist, modern, and with ample space for the distinctive shapes of the new Dacia generation.
The images combine lifestyle and automotive photography into a clear campaign aesthetic: authentic situations, natural lighting, and a visual language that conveys mobility, freedom, and everyday practicality in equal measure.
The campaign was created in collaboration with the agency Publicis Conseil, with particular mention of CEO and Chief Creative Officer (CCO) Marco Venturelli, ECD Gabriel Gherca, CD Kevin Zung, AD Paul Jeannin and production company Prodigious.
The campaign, launched in January 2026 under the motto 'Just the essential', was conceived as a 360° ecosystem encompassing digital content, online videos, and CRM initiatives.
A key feature is the award of the 2-star Ecoprod label for its consistently responsible and sustainable advertising production. From food and lighting to props, tableware, and transportation, sustainability was a top priority in every aspect. The 2-star Ecoprod label was therefore well-deserved - and a first for the Renault Group.
17.03.2026
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“Proud to share this new personal project, shot in Switzerland and blended with CGI for the car - an exploration of black and white.” Sébastien Staub, Photographer.
Sébastien Staub unveils a new personal project that places the BMW i4 within a visual world that is both architectural and atmospheric. The series combines sculptural, modern architecture with a reduced, almost graphic environment – a setting that highlights Staub’s precise photographic style.
Together with the model, a visual dialogue emerges between fashion, form and automotive design. The clean architectural lines, the soft movement of the model and the technical elegance of the BMW i4 interlock seamlessly. The monochrome aesthetic emphasizes structure, light and composition, giving the series a distinctly cinematic mood.
Staub once again demonstrates his ability to merge the visual languages of fashion and automotive without forcing the connection. Postproduction & CGI were handled by arq-studios.com.
15.12.2025
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Increased range, improved performance, and optimized charging capacity, plus a design facelift... the new TOYOTA BZ 2025 offers all of this. For the launch of the newly redesigned car, SÉBASTIEN STAUB photographed the facelift on location in and around Los Angeles for the agency Saatchi & Saatchi LA.
Particularly striking: the emblematic light signature that runs across the entire width of the front end – underscoring the vehicle's high-tech character.
"The interior of the 2026 Toyota bZ4X immediately sets it apart from its predecessor. You’ll find slimmer LED daytime running lights on the redesigned front fascia. Redesigned overfenders add muscular character to the profile, with available color-matched molding to create a sleeker, more cohesive look.
Toyota has also expanded the bZ4X color palette with exciting new options, including Wind Chill Pearl, Heavy Metal, and Black with coordinating color-matched accents, allowing you to express your personal style." TOYOTA.
Post-production was supervised by GoSee Premium Member RECOM NYC.
TEAM
Agency Saatchi and Saatchi
Creative Danielle Duran
Agency Producer Christopher Witten
Production MJ68
Postproduction Recom NYC - on set post support Steven Orts
21.10.2025
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